Sales & marketing
Net revenue retention Calculator
Measure recurring revenue retained and expanded within the original customer cohort. This free net revenue retention calculator shows the calculation and its assumptions so you can compare your own figures.
Your results
Measure recurring revenue retained and expanded within the original customer cohort.
Assumptions and estimates
- Tracks the same starting customer cohort and excludes new-customer revenue. Use one consistent recurring-revenue period; net retention can exceed 100% through expansion.
- Method: NRR = (starting revenue + expansion − contraction − churn) ÷ starting revenue. Gross retention excludes expansion.
- Exclude new-customer revenue and use a consistent monthly or annual basis. Net retention can exceed 100%.
Useful next steps
- Use Compare options to test an alternative side by side.
- Copy, print or download a record of this calculation when you need one.
Reports open your email app addressed to s@s1.ie with the public page address only. Your inputs are never added.
How the net revenue retention calculation works
NRR = (starting revenue + expansion − contraction − churn) ÷ starting revenue. Gross retention excludes expansion.
Exclude new-customer revenue and use a consistent monthly or annual basis. Net retention can exceed 100%.
Using this calculator
- Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
- Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
- Review net revenue retention percent and gross revenue retention percent and ending cohort revenue, then read the stated assumptions and eligibility conditions before using the result.
Worked example
This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.
See example inputs
- Starting cohort recurring revenue (€)
- 100000
- Expansion revenue (€)
- 15000
- Contraction revenue (€)
- 5000
- Churned cohort revenue (€)
- 8000
- Net Revenue Retention Percent
- 102%
- Gross Revenue Retention Percent
- 87%
- Ending Cohort Revenue
- €102,000.00