Business
Gross Margin and Markup Calculator
Find a target price, or analyse an existing selling price. This free gross margin and markup calculator shows the calculation and its assumptions so you can compare your own figures.
Your results
Find a target price, or analyse an existing selling price.
Calculated outcomes
- Cost
- €100.00
- Gross Margin Percent
- 30%
- Markup Percent
- 42.86%
Amount in euro. Negative values extend below the zero line.
| Item | Amount (EUR) |
|---|---|
| Cost | €100.00 |
| Profit | €42.86 |
| Price excluding VAT | €142.86 |
Assumptions and estimates
- Prices use the same VAT basis. Gross profit may be negative; overheads and tax are separate. A zero denominator has no defined percentage.
- Method: Target price = cost ÷ (1 − margin). Gross margin divides profit by revenue; markup divides profit by cost.
- Use consistent VAT-exclusive amounts. Gross profit does not deduct overheads. A loss remains a negative profit and margin.
Useful next steps
- Confirm your VAT registration and which input VAT you can recover with your accountant or Revenue before quoting.
- Use Compare options to test an alternative side by side.
- Copy, print or download a record of this calculation when you need one.
Reports open your email app addressed to s@s1.ie with the public page address only. Your inputs are never added.
How the margin & markup pricing calculation works
Target price = cost ÷ (1 − margin). Gross margin divides profit by revenue; markup divides profit by cost.
Use consistent VAT-exclusive amounts. Gross profit does not deduct overheads. A loss remains a negative profit and margin.
Using this calculator
- Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
- Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
- Review selling price and gross profit, then read the stated assumptions and eligibility conditions before using the result.
Worked example
This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.
See example inputs
- Unit cost excluding VAT (€)
- 100
- Target gross margin (%)
- 30
- Analyse an existing selling price
- No
- Selling Price
- €142.86
- Gross Profit
- €42.86